We are recruiting a General Manager for an exciting new high-end café concept launching in Knightsbridge, London. This is not a standard café role. This is a design-led, culturally driven hospitality concept combining specialty coffee, artisan food, immersive interiors, and creative programming. As General Manager, you will take full ownership of the business from day one — leading the team, driving commercial performance, and delivering an exceptional guest experience in one of London’s most prestigious locations.

What’s on offer:

• Salary up to 45k
• The opportunity to lead a high-profile new opening in Central London.
• Full operational ownership and autonomy.
• Direct involvement in shaping culture, team, and guest journey.
• Creative input into events, activations, and brand growth.
• Long-term growth potential as the concept expands.

The Role:

• Take full ownership and accountability for the site.
• Lead by example on the floor as a visible and inspiring presence.
• Oversee all daily café operations (coffee bar, floor, kitchen, events).
• Recruit, train, and develop the opening team.
• Drive sales performance and manage labour, cost control, and waste.
• Ensure smooth service during high footfall periods.
• Deliver exceptional guest experiences and build customer loyalty.
• Support and execute events and cultural programming.
• Maintain high standards of compliance, food safety, and health & safety.
• You will be trusted to operate the business as your own.

Who We’re Looking For:

• Minimum 3 years’ leadership experience within high-end cafés, premium hospitality brands, or concept venues.
• Strong knowledge of specialty coffee and café operations.
• Experience opening new sites.
• Proven ability to recruit, develop, and motivate teams.
• Commercially aware — confident managing KPIs and sales targets
• A natural host with strong guest-facing and communication skills
• Calm under pressure, structured, and solutions-focused
• Passionate about hospitality, culture, and high standards

This role would suit an entrepreneurial General Manager who thrives in premium environments and wants real ownership and impact.

If this sounds like the right next step in your hospitality career, we would love to hear from you.